Social Media Samples
Rebecca Francis Team
Luxury Real Estate | Lehigh Valley, PA
The Rebecca Francis Team is a top-performing luxury real estate group serving the Lehigh Valley and Upper Bucks County. Since January 2023, I’ve managed their Instagram, Facebook, and LinkedIn accounts, overseeing all aspects of their social media strategy and content creation.
My work includes developing content calendars, designing graphics, copywriting, and producing trending and informative video content in collaboration with the team. Through a mix of lifestyle storytelling and market insights, I’ve helped elevate their online presence and strengthen engagement within their high-end audience.
Erwin Forrest Builders
Luxury Custom Home Builder | Lehigh Valley, PA
Erwin Forrest Builders is a luxury custom home builder in the Lehigh Valley, celebrated for their timeless craftsmanship and strong client partnerships. I brought this client on in August 2025, and since then have managed their Facebook and Instagram accounts, developing a content strategy that highlights their diverse team and stunning homes.
My approach focuses on showcasing the unique details and passion behind each project through engaging visuals, storytelling, and team-driven content that reflects the brand’s refined attention to detail.
SPA Aesthetics
Boutique Aesthetics | Bethlehem, PA
SPA Aesthetics is a boutique aesthetics company specializing in neurotoxins and dermal fillers. Since May 2024, I’ve managed their social media accounts, primarily focusing on Instagram, to showcase their services, educate clients, and build community engagement.
My work includes developing content calendars, writing captions, creating graphics, and producing educational and promotional posts that highlight the expertise and personalized care offered by the team. Through a mix of visual storytelling and audience engagement strategies, I help SPA Aesthetics strengthen their brand presence and connect meaningfully with their target audience.
Fig Lehigh Valley
Quarterly Print Magazine & Digital Community Platform | Lehigh Valley, PA
Fig Lehigh Valley is a beautifully designed print publication, web platform, and social-media community that celebrates local businesses, nonprofits, arts, dining, and events in the region. Since December 2024, I’ve managed their Facebook and Instagram accounts, and also launched their LinkedIn presence in February 2025.
My work involves building content calendars, crafting visual and written stories that spotlight the Lehigh Valley community, and deploying engagement strategies across platforms to grow their digital and local brand connection.
New Bethany
Nonprofit Organization | Lehigh Valley, PA
New Bethany is a nonprofit organization supporting individuals facing housing insecurity, homelessness, and food insecurity in the Lehigh Valley. Since joining Social T, I’ve managed their Facebook, Instagram, and LinkedIn accounts, sharing the organization’s mission, events, and community impact throughout the year.
My work focuses on amplifying New Bethany’s stories through engaging visuals, compelling copy, and timely updates on local issues, helping to build awareness, foster community engagement, and support fundraising and volunteer initiatives.
