Resume
Experience
June 2023 - Present
Social Media Account Manager
Allentown, PA
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Manage social media strategies and content for 12 clients across diverse industries.
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Create and execute tailored strategies to align with each client’s objectives, target audiences, and industry trends.
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Develop compelling, on-brand content that drives engagement and builds community.
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Monitor and engage with online audiences, responding to comments, messages, and inquiries promptly and professionally.
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Plan and manage paid social campaigns to increase visibility, engagement, and conversions.
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Analyze performance metrics and prepare regular reports with insights and recommendations for optimization.
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​Train and mentor interns and new employees, providing guidance on social media strategy, content creation, and best practices.
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Stay informed on emerging platforms, algorithm updates, and best practices in digital marketing.
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Design and distribute client e-newsletters and event communications, tracking and reporting on performance.
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Regularly attend community events and volunteer
Feb 2023 - June 2023
Social Media Account Manager (Contractor)
Allentown, PA
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Managed social media accounts for two clients, developing and executing platform-specific strategies.
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Created engaging content that aligned with client goals and brand voice.
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Monitored and fostered engagement across social platforms.
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Tracked and analyzed performance metrics to inform future content strategy and recommendations.
Aug 2022 - May 2023
Social Media Marketing Intern
Pittsburgh, PA
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Scheduled and published social media content for multiple clients across various platforms.
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Expanded audience reach and engagement through proactive community management and social listening.
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Supported the creative team in brainstorming, conceptualizing, and producing digital content.
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Assisted in managing digital campaigns across Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest, and other networks.
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Compiled and delivered weekly digital performance reports for multiple clients.
May 2022 - Aug 2022
Marketing & Public Relations Intern
Allentown, PA
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Assisted in planning, organizing, and executing clients social media content and campaigns.
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Wrote and edited press releases, blog posts, and media alerts.
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Supported social media updates and monitoring efforts.
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Analyzed performance metrics for client social media platforms and websites.
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Maintained and updated client databases and contact lists.
June 2021 - April 2022
Email Marketing Intern
Pittsburgh, PA
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Proofread, edited, and developed weekly email marketing campaigns.
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Collaborated on the design and content of the company’s digital newsletter.
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Produced monthly marketing reports to support data-driven decision-making.
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Conducted industry and competitor research to identify opportunities for digital growth.
Education
August 2019 - May 2023
Duquesne University
Pittsburgh, PA
Bachelor of Science in Business Administration
Major in Marketing | Minor in Management and Information Systems Technology
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GPA: 3.54 | Cum Laude
Hard Skills
Microsoft Office
Canva
Social Media Platforms:
IG, FB, X, LI
Email Marketing Platforms:
Mailchimp, Constant Contact, Campaign Monitor
Meta Business Suite
Social Media Management Tools:
Brandwatch, Agorapulse, Loomly
Copywriting
Content Creation
Analytics
Soft Skills
Communication & Collaboration
Organization
Creative Strategy & Storytelling
Leadership & Training
Problem-Solving
Time Management